Moloco launches Agency Partner Program with more than a dozen founding partners

Today, Moloco is launching the Agency Partner Program, a new initiative to help agencies drive profitable performance outcomes for their clients with Moloco Ads. Starting with more than a dozen founding partners across North America, EMEA, LATAM, and APAC, the program deepens how we build, market, and grow together across mobile in-app advertising and Performance CTV.

Agencies are being asked to do more than ever: reach new audiences, prove performance, and deliver differentiation in an increasingly fragmented landscape. As advertisers push beyond search and social, it falls to agencies to find the next channel and turn it into measurable, incremental growth. The Agency Partner Program is built for exactly that. Agencies get access to education, dedicated support, and closer collaboration with Moloco's product and go-to-market teams, so they can deliver even more value to their clients while growing their own businesses

"Agencies play a critical role in helping marketers navigate a rapidly changing advertising landscape. We're committed to giving our agency partners the collaboration and support they need to create even greater value for their clients. By working more closely together, from education and product collaboration to joint go-to-market initiatives, we can help marketers unlock new growth opportunities while giving agencies another way to differentiate themselves."
— Sunil Rayan, Chief Business Officer, Moloco

Meet the founding partners

North America

• PMG
• M+C Saatchi Performance

EMEA

• Dentsu
• SplitMetrics
• Admiral Media
• Addict Mobile
• Tappx

LATAM

• RocketLab

APAC

• BlueMedia / Madhouse
• GatherOne
• Yaaha
• CyberZ
• Opt

What founding partners are saying

"As brands prioritize measurable performance and scalable growth, partners like Moloco play an important role in reaching high-value audiences in harder to access environments like mobile apps. We're proud to be an official launch partner of the certification program. We're bringing their machine learning and access to the independent app ecosystem directly into our cross-channel planning and optimization workflow to drive stronger performance for our brands." — Mary O'Brien, Head of Programmatic, PMG

"For clients who are ready to move beyond the walled gardens of app marketing, Moloco has been a natural next step. And we're excited to be part of the Agency Partner Program." — Megan Knaggs, App Performance and Gaming Lead, Dentsu UK&I

"Recognition as a Certified Partner with Moloco strengthens our relationship with this long-term partner and ultimately provides more opportunities for success for our clients." — Kabeer Chaudhary, CEO, M+C Saatchi Performance

"As a mobile marketing company, our priority is identifying the channels that actually help clients scale profitably. After working closely with Moloco and seeing them consistently deliver, particularly driving D30 ROAS lift on fintech apps, formalizing this partnership was a natural next step. Becoming an official Certified Partner underlines the strength of that collaboration, and I look forward to leveraging Moloco's technology to help more clients break out of saturated channels and reach new levels of performance." — Thomas Kriebernegg, General Manager, SplitMetrics

"Becoming an official Moloco partner strengthens our position as a premier App Growth Hub, empowering us to deliver scalable user acquisition campaigns through its proven programmatic solutions. By integrating Moloco into our ecosystem, we offer our clients the strategic tools and premium inventory required to hit ambitious growth targets, ensuring every client benefits from a holistic, data driven approach to mobile performance." — Senior VP of Global Supply, RocketLab

"We believe that the synergy between our core strength in short video and Moloco's highly accurate machine learning enables us to strongly support our clients' business growth. Through precise consulting support ranging from campaign setup to ongoing operations, we have been able to consistently maintain strong performance. Moving forward, we will continue to work closely together and contribute to the continued growth of our clients' businesses." — Hiromu Akiyama, CEO, Yaaha

"At Addict Mobile, we focus on helping apps scale efficiently through channels that combine strong performance with smart automation. Our collaboration with Moloco has consistently delivered high-quality users and solid ROAS performance across multiple verticals, making this partnership a natural fit for us. We're excited to continue building innovative growth strategies together in the years ahead." — Carla Vassano, UA Team Lead, Addict Mobile

"Moloco has become an important part of our growth strategy for clients looking to scale beyond the traditional acquisition channels. We've seen particularly strong performance in the dating vertical, where Moloco has consistently helped our clients acquire high-value users efficiently. Excited about the opportunities ahead as we continue growing together." — Yanina Velikova, Director of User Acquisition, Admiral Media

"GatherOne and Moloco have been partners for two years now. Throughout this time, we have been genuinely impressed by the professionalism, efficiency, and collaborative spirit of the Moloco team, not only through the strength of the technology platform, but through their rapid response and deep support whenever our clients face challenges. They have truly walked alongside us every step of the way." — Wang Hao, Co-founder and CEO, GatherOne

"Moloco's AI-driven ad delivery provides unmatched value in maximizing service LTV for advertisers. Combined with their dedicated support and proactive improvement proposals, Moloco is an essential partner supporting our business growth, and we intend to strengthen this partnership further." — Takuya Yabushita, Sr. Manager, CyberZ

Digiday sat down with Sunil and Mary O'Brien from PMG to talk about why we built the Agency Partner Program, how PMG helped shape it, and how it connects to the growing opportunity Moloco sees in Performance CTV

To learn more about the Moloco Global Agency Marketing Partner Program, visit moloco.com/solutions/agency-partner-program.

Read the full press release here.

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