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Tom Shadbolt

Tom Shadbolt

Senior Manager, Marketing Insights

More Stories

Super Bowl LX: Why Sportsbook Advertisers Should Bet on January
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Super Bowl LX: Why Sportsbook Advertisers Should Bet on January

The Super Bowl is the world's biggest sporting stage, but waiting until February to activate could be costing you.

Tom Shadbolt

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January 19, 2026
Missouri's $4.5B Sports Betting Opportunity
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Missouri's $4.5B Sports Betting Opportunity

When Missouri launches sports betting in December 2025, almost 4 million adults will be able to place their first legal bets. For advertisers, this is a rare opportunity in the maturing US market: establishing an early foothold in an untapped market.

Tom Shadbolt

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